Tag: sales cycle
![Derailing the deal, part 4: Me-too positioning and messaging](https://www.mereo.co/wp-content/uploads/2015/11/3791818632-150x150.jpg)
Derailing the deal, part 4: Me-too positioning and messaging
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
![Derailing the deal, part 3: Status quo wins](https://www.mereo.co/wp-content/uploads/2015/11/2570577616-150x150.jpg)
Derailing the deal, part 3: Status quo wins
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
![Lessons from buying a car – 1990s style](https://www.mereo.co/wp-content/uploads/2015/05/959238735-150x150.jpg)
Lessons from buying a car – 1990s style
Think back to the 1990s… think about the journey of purchasing a vehicle. In order for you to learn about
![Your service is only as good as the value it provides (part 2)](https://www.mereo.co/wp-content/uploads/2015/04/1942255775-150x150.jpg)
Your service is only as good as the value it provides (part 2)
Previously I wrote about how providing value to customers means taking responsibility for their success, and I outlined four principles
![Sales professionals waste 2 days per week doing this](https://www.mereo.co/wp-content/uploads/2015/02/sales-pro-waste-time-150x150.png)
Sales professionals waste 2 days per week doing this
According to research conducted by the CMO Council salespeople invest upwards of 40% of their time creating presentations and other