Tag: sales enablement

sales-ready assets

How to best use sales-ready assets to communicate your story

Sales-ready assets have the power to ramp up your revenue, improve win rates, convey a value message and provide a
Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting

Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting

Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%
Bridge the gap between sales and marketing

3 Things to do this quarter to bridge the gap between marketing and sales

We don’t need to take much time in this post to make a case for the gap between marketing and
Dive inside the mind of your buyer — and discover a solution to serve them

Dive inside the mind of your buyer — and discover a solution to serve them

I see this issue often: A salesperson engages their buyer a couple times, getting a feel for their business and
Mereo Nominated for Three Top Sales & Marketing Awards

Mereo Nominated for Three Top Sales & Marketing Awards

COLORADO SPRINGS, CO (December 2016) Mereo has been nominated in three different categories for Top Sales World's 2016 Sales and Marketing Awards: 2016
Meet Mereo: Jay Mitchell

Meet Mereo: Jay Mitchell

Over the past several months we have been spending time with each of Mereo’s principals to provide a behind the scenes
Creating a proposal framework that closes

Creating a proposal framework that closes

Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding
4 Pitfalls sabotaging your proposals

4 Pitfalls sabotaging your proposals

Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
How to draft a powerful client value story

How to draft a powerful client value story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
The problem with sales training, part 3: Coaching and reinforcement

The problem with sales training, part 3: Coaching and reinforcement

In this series we are taking a look at three distinctions between sales training and sales enablement: Messaging and content