Tag: sales training
Debunking the Top Sales Training Myths
Sales training has been a popular prescription for dried up pipelines and below-par performance. While effective when properly administered, there
The missing link in your sales enablement: Measurable goals and actionable change
All sales enablement initiatives begin with good intentions. Yet, the training elements of these programs often become boxes that need
Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting
Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%
How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
The problem with sales training, part 2: Training
Although commonly seen as one in the same, sales training and sales enablement are vastly different. In Part 1 we
The problem with sales training, part 1: Content and messaging
These days, a majority of the articles I read include a reference to sales enablement. It’s the topic du jour in sales