Tag: solution management
Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces
Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
What solution effectiveness is made of: 5 vital product manager traits
Products and services are the lifeblood of any organization. And the men and women who don the title product manager
Business Leaders Face Difficult Supply Chain Decisions Ahead
In early May 2020, Mereo principals shared seven predictions of COVID-19's lasting impacts on go-to-market organizations. One of these predictions
The Blueprint™ to sustainable revenue performance
For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play
Holistic revenue performance series III: Solution management
Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
Client advisory boards are a solution executive’s best friend
Internal leadership may think their new or legacy solutions are the best thing since the invention of the wheel —
Solution management strategy: common sense principles but not common practice
Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
Why leadership must ‘sell’ a new solution to internal teams first
When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Just because you built it does not mean they will come
Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
