Airbus A380

How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.
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Mereo President Recognized as Highly Recommended Sales Consultants 2019

Mereo President Recognized as Highly Recommended Sales Consultants 2019

AUSTIN, TX (APRIL 2019) Mereo LLC is pleased to announce that founder and president Jay Mitchell has ranked on Selling
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marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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sales and marketing management

Mereo President Featured in Prominent Sales Magazine

AUSTIN, TX (April 2019) Mereo President, Jay Mitchell, recently has had the honor of sharing thought leadership in the prestigious
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head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
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sales qualification

A new — and more effective — sales qualification framework

When it comes time for marketing and sales to determine the most qualified leads, many turn to BANT. The BANT
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buyer profile

The often overlooked insights the target buyer profile can provide

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
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b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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Sales Pipeline

Whose responsibility is the sales pipeline anyway?

When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
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How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

Business regulations and compliance requirements continue to expand across all geographies and industries. In the United States alone over the
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