Tag: corporate strategy
Effective launch: Measuring is key
Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
Effective launch: How to communicate
Communication in the context of a launch is about identifying what to communicate, when and to whom. The focus of
Effective launch: Time to plan
Effective launch planning begins with establishing some basic parameters about the product or service being launched, its potential impact in
Effective launch series opener
If your company is like most companies it spends tens of thousands or hundreds of thousands of hours each year