Tag: CSO

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be
Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate

Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate

As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means
Partner — Do Not Replace — Your Selling Professionals With AI

Partner — Do Not Replace — Your Selling Professionals With AI

This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.
Navigate 2024 Selling Conditions with a Seek to Serve Map

Navigate 2024 Selling Conditions with a Seek to Serve Map

In 2023, B2B selling organizations faced sluggish conditions. Buyers operated on tighter budgets and thus were more indecisive and hesitant
How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024
Unlocking the Pyramid of Revenue Success

Unlocking the Pyramid of Revenue Success

“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become
IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their
5 Role-Play Activities to Incorporate into Your 2024 Revenue Kickoff

5 Role-Play Activities to Incorporate into Your 2024 Revenue Kickoff

Studies have shown that 75% of people learn by doing, so it is only natural that your kickoff event includes
5 TALES FROM REVENUE KICKOFFS GONE WRONG

5 TALES FROM REVENUE KICKOFFS GONE WRONG

While revenue kickoff failures are best left behind us, there are a number of kickoff lessons to be learned by
Should Your Organization Transition to a Revenue Kickoff?

Should Your Organization Transition to a Revenue Kickoff?

Sales kickoff season is upon us! The fall is rapidly approaching, and preparations are launching across organizations worldwide. Sales kickoffs