Tag: CPO

marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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solution management

Product versus solution management — and why it matters

Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
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Meet Mereo: Joel Reed

Meet Mereo: Joel Reed

This summer I am going to be spending some time with each of Mereo's principals to provide a behind the scenes
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Effective launch: Measuring is key

Effective launch: Measuring is key

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
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