Tag: CPO

Solution management strategy: common sense principles but not common practice

Solution management strategy: common sense principles but not common practice

Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
Read More
selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Read More
Just because you built it does not mean they will come

Just because you built it does not mean they will come

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
Read More
marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Read More
solution management

Product versus solution management — and why it matters

Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
Read More
Meet Mereo: Joel Reed

Meet Mereo: Joel Reed

This summer I am going to be spending some time with each of Mereo's principals to provide a behind the scenes
Read More
Effective launch: Measuring is key

Effective launch: Measuring is key

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
Read More