Tag: solution management

selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
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Just because you built it does not mean they will come

Just because you built it does not mean they will come

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
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Airbus A380

How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.
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accoutability

The tough leader myth is outdated

When we think the word “boss” or “leader,” we conjure an image of a tough individual who is focused on
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revenue performance predictability

The 3 intersecting components to building a long-term strategy for revenue performance predictability

Revenue performance is not as simple as hitting a certain revenue objective — it’s not about “one and done.” You
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solution management

Product versus solution management — and why it matters

Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
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