Category: Leadership + Culture

GRATEFUL FOR 15 YEARS OF SEEK TO SERVE™
Today at Mereo, LLC, we are celebrating 15 years of Seek to Serve, Not to Sell™. We cheer 15 years

SEEK TO SERVE SPOTLIGHT: How Castellan Redefined Resilience Management During Great Adversity
Business resilience and continuity have always been important for the survival of companies. The future brings risk and change, without

SALESPEOPLE NEED TO FEEL INVESTED IN — NOW MORE THAN EVER BEFORE
Your sales team morale is worth the travel expense. Opportunities for sales leadership to invest in their teams over the

3 B2B Books You Need to Read This Summer
The summer is a great time to learn something new or to deepen your knowledge where it matters most. Crack

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and

SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star

Reuniting Your Salesforce: 3 Ways to Make Realtime Count
Sales teams are ready to make it real again. Whether your teams are reuniting for a face-to-face sales kickoff event

What Does Employee Experience Management Have to Do With Your B2B Executive Teams?
As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important

Meet 2022 B2B Challenges Head-On
By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and

Practice Year-End Reflections — Year-Round
For selling organizations, the year-end often translates into a mad dash to meet goals. With enough focus, effort and willpower,