Today at Mereo, LLC, we are celebrating 15 years of Seek to Serve, Not to Sell™. We cheer 15 years of driving sustainable revenue performance and the Mereo team that has brought that value to life. We applaud 15 years of supporting clients in winning an unfair share™ of the market.

Without the Mereo team we would not have created more value for clients or made a lot of great memories along the way.

Without our clients — the relationships we have fostered and the value we share together — we at Mereo would not have been able to achieve this milestone.

As a personal note, let me say: Thank you! While I am grateful for our business partnerships, moreover I have been blessed through the relationships and friendships that have grown from rolling-up our sleeves in boardrooms to do good work and sitting down in restaurants all over the world breaking bread together. It has been an honor and privilege to work alongside every one of you.

As we approached this milestone, we reached out to some clients and partners for their reflection on Mereo and the work we do. Here is what they shared:


Wow how time flies. I have known Jay since we were first introduced in 2010 when Mereo was supporting Ariba at a vital inflection point in our business. Today, congratulations are in order on another big step in the journey as Mereo marks its 15-year anniversary.

Over the last decade, Mereo has played an instrumental role in helping a number of Accel-KKR’s operating companies. From sales enablement and product marketing to go-to-market strategy and market positioning, Mereo uniquely brings operational savvy, executive presence and a passion for excellence to every engagement. While that recipe has created value for our operating companies, it also demonstrates why Mereo has realized 15 years of sustainable success. Here’s to many more partnerships together.


We employed the “Mereo magic” when Jay was leading sales and marketing at Tatum — which had acquired my company, The Controller Group. It worked then for Tatum and it has undoubtedly worked well for hundreds of other organizations over the last 15 years. Congratulations!

When we needed to uplift our performance at HireBetter, I called Jay and had Mereo work with us on our messaging, our sales process and many of the other fundamental building blocks for sustainable revenue performance. I know Mereo’s approach and counsel has been a big value add to our growth, and that Seek to Serve, Not to Sell™ calling has clearly helped others in their journey as well.


Relationships matter, and for Mereo, and Jay Mitchell, our relationship has been forged through a great alignment as both a client-vendor and as an alliance partner.

When I joined Miller Heiman Group as COO, Mereo had just begun working alongside us as a business vendor supporting our recent M&A activities, and, while initially skeptical, I was won over quickly because Mereo lives out “Seek to Serve, Not to Sell” in every interaction. That client-vendor relationship has been strong for nearly a decade now, and quickly pivoted to us partnering with Mereo to support our clients’ value messaging and sales enablement initiatives — where they have continued to create value for our joint clients engagement after engagement. What started out as a client relationship quickly expanded to a rewarding business alliance, all while kindling a personal friendship that I truly treasure. Congratulations to Jay and the Mereo team for success well deserved!


Over the last 13 years, Mereo has been a vital partner to me at Ariba, SAP SuccessFactors and now Citrix. Engaging a solution provider three times means something is working in this partnership — and that is mutual trust, proven best practices, and a willingness from both parties to communicate openly and often.

While each situation has necessitated leveraging different aspects of Mereo’s revenue performance solutions, the common foundation has been the same — Mereo creates more value in every situation. A big congratulations to a trusted partner and friend, and some fun memories along the way!


Congratulations to Jay and the Mereo team on a significant milestone in the journey of a business, as not many firms reach the 15-year mark with the trajectory Mereo has.

We have partnered with Mereo at Vistage — and also when I was leading Miller Heiman — and the relationship has been a great investment from both a business and personal perspective. While the Mereo value proposition is compelling, Jay and team really lean in to their Seek to Serve, Not to Sell™ mantra — putting the interest of their clients, and the people within those clients, first. It is their passion, and their clients are successful for embracing it as well.


At Mereo, we focus on others’ success first and foremost. We are grounded in a common philosophy that drives our personal and professional lives: Seek to Serve, Not to Sell™. By leading with value and relationships, we can make a real difference for the people we support — and the rewards naturally follow.

Jesus shared this life principle in Matthew 20:26-28 as a model for personal relationships. I can attest this approach works in business from the 15 years of success we have achieved. And I guarantee this philosophy can help improve sellers’ performance and your company’s revenue performance in the long-run too.

Thank you for being part of the journey as a member of the Mereo team, a client, a partner, a supporter and even a competitor, because each has played an instrumental role in shaping Mereo and maximizing the value Mereo has delivered along the way.

If you haven’t yet joined the Mereo family, put the Seek to Serve™ approach to work in your B2B organization. Download the exclusive Sales Organization Guide to Seek to Serve, Not to Sell and reap the greatest long-term rewards all-around.