Category: Revenue Enablement

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME
A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.
We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,

Getting to Yes: Sales Deal Breakers and Deal Makers
Are you enabling your sales force to make deals — or leaving them floundering to break them? Learn how a

5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION
Buying committees are on the rise in the new B2B buyer journey. No longer are your salespeople addressing just the

How Message Dilution Is Hindering Your Buyer and Financial Growth
The best way to understand the threat of message dilution within your organization is to picture a glass filled with

2022 Is the Year of the Summer Sales Kickoff — Make it Count
Backyard barbeques, family vacations — and a sales kickoff event? With restrictions lingering at the beginning of the year, many

SALESPEOPLE NEED TO FEEL INVESTED IN — NOW MORE THAN EVER BEFORE
Your sales team morale is worth the travel expense. Opportunities for sales leadership to invest in their teams over the

Should Sales Leaders Let In-Person Sales Training Programs ‘RIP’?
Many in the B2B industry are buzzing about the death of in-person sales training programs. But my team at Mereo

13+ QUESTIONS TO ASSESS — AND OPTIMIZE — YOUR SALES ENABLEMENT PROGRAM
An effective sales enablement program requires constant attention, assessment and adjustment from leadership. There is no machine to automate the

THE VALUE PROPOSITION FORMULA TO WIN AN UNFAIR SHARE™ OF THE MARKET
As most sophisticated selling organizations know: A value proposition is an essential sales enablement tool. At its simplest, this is