Category: Revenue Operations

trusted advisor in sales

Transform from salesperson to trusted advisor in sales

By very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers
How sales and marketing can embrace technology — to engage with their buyers.

How sales and marketing can embrace technology — to engage with their buyers.

At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
decision makers

How B2B salespeople can engage decision makers

According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.
buyer objections

How to reframe buyer objections to positives

When a buyer objects, you may think your sale is heading south. But in fact, often the final stage for
The Power Profile™ Part II: Recipe for Success

The Power Profile™ Part II: Recipe for Success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
The Power Profile™ Part I: An Added 'Umph' to Your Organization

The Power Profile™ Part I: An Added ‘Umph’ to Your Organization

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
Bridge the gap between sales and marketing

3 Things to do this quarter to bridge the gap between marketing and sales

We don’t need to take much time in this post to make a case for the gap between marketing and
Creating a proposal framework that closes

Creating a proposal framework that closes

Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding
4 Pitfalls sabotaging your proposals

4 Pitfalls sabotaging your proposals

Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
status quo

King Arthur and status quo: A tale too often played out in sales

Do you know what movie this picture is from? It’s from Monty Python and the Holy Grail-- a classic parody movie