Category: Solution Management
Acquisitions and Mergers: Make 1+1 equal more for your B2B company’s revenue growth
In order for an acquisition and merger to be worth the investment, executive leadership needs to see substantial growth in
How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner
In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.
The 3 intersecting components to building a long-term strategy for revenue performance predictability
Revenue performance is not as simple as hitting a certain revenue objective — it’s not about “one and done.” You
Pricing power: How to command it in competitive markets
Your salespeople face numerous pressures, from sales quotas to revenue goals. Believe it or not, they care about your organization
Product versus solution management — and why it matters
Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
4 Challenges CEOs must overcome to create a successful go-to-market strategy
As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
Effective launch: Measuring is key
Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
Effective launch: How to communicate
Communication in the context of a launch is about identifying what to communicate, when and to whom. The focus of
Effective launch: Time to plan
Effective launch planning begins with establishing some basic parameters about the product or service being launched, its potential impact in
Effective launch series opener
If your company is like most companies it spends tens of thousands or hundreds of thousands of hours each year
