Category: Solution Marketing
The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
The Power Profile™ Part I: An Added ‘Umph’ to Your Organization
In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
How can a CMO balance the expectations of the CEO and CSO?
Are you a CMO caught between rigorous demands and expectations from the CEO to your right and CSO on your
3 Things to do this quarter to bridge the gap between marketing and sales
We don’t need to take much time in this post to make a case for the gap between marketing and
How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
The power of proof: Client value stories
When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
Overlooked factors in private equity/venture capital investments
Are you considering making a private equity or venture capital investment? Or, are you the CEO, or a member of
Sales professionals waste 2 days per week doing this
According to research conducted by the CMO Council salespeople invest upwards of 40% of their time creating presentations and other
