
From Ideal Client Profile to Sales Territory Design: Activate Your Sales Strategy
A highly successful CEO I worked with once said that a salesperson’s success is 50% due to the environment they

Make 2025 The Year of Sales Excellence
This year our selling tools and data are more advanced than ever before. Our buyers are growing savvier and more

Driving Sales Excellence During Mergers & Acquisitions: A Playbook for PE Leaders
In the high-stakes world of mergers and acquisitions (M&As), private equity firms often juggle the complexities of aligning diverse goals,

Do Not Become your Buyers’ Doormat
Being the “doormat” of the buyer during the sales cycle is a crude way of describing a situation where the

Unlocking the Potential of AI-Driven Ideal Client Profiles (ICPs) for Your GTM Strategy
The rise of artificial intelligence (AI) has transformed how companies define and leverage their ideal client profiles (ICPs). With AI-powered

A Proven Approach to Driving Revenue Growth with Strategic Alignment
While doing some file maintenance this week, I stumbled upon an interesting past performance review from the first year managing

Effectively Manage Buyer Radio Silence
Buyer radio silence is when a buyer who has shown initial interest suddenly stops responding to your calls, emails or

Can a Source of Urgency Be More Valuable Than a Sense of Urgency?
Let’s face it — today’s buyers are often buried under competing priorities, internal resistance and constant demands. They may know

Top 3 Sales Skills for a Successful 2025
This past year, B2B organizations have faced a challenging market, with a number of economic pressures and an overwhelming trend

A Revenue Kickoff without Activation Is Hope
As we are in the thick of revenue kickoff planning season, I keep seeing a lack of foresight for follow-through.