The rise of artificial intelligence (AI) has transformed how companies define and leverage their ideal client profiles (ICPs). With AI-powered

While doing some file maintenance this week, I stumbled upon an interesting past performance review from the first year managing

Buyer radio silence is when a buyer who has shown initial interest suddenly stops responding to your calls, emails or

Let’s face it — today’s buyers are often buried under competing priorities, internal resistance and constant demands. They may know

This past year, B2B organizations have faced a challenging market, with a number of economic pressures and an overwhelming trend

As we are in the thick of revenue kickoff planning season, I keep seeing a lack of foresight for follow-through.

Buyers do not buy as often as we suspect. Rather buyers often make large acquisition decisions only a few times

As we gaze ahead to 2025, revenue leaders are looking to launch 2025 after facing steady headwinds for the last

Decades ago, salespeople could get away with being an expert on their solution and engaging buyers with how that solution

A recent study by Sales Mastery found the average buying committee has 6.4 participants. Following this research over time, the