Summer may be winding down, but I encourage you to take advantage of the quiet days you may have left and check

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is

Communication in the context of a launch is about identifying what to communicate, when and to whom. The focus of

Effective launch planning begins with establishing some basic parameters about the product or service being launched, its potential impact in

If your company is like most companies it spends tens of thousands or hundreds of thousands of hours each year

Gaining the attention of buyers in a noisy marketplace can seem impossible. Sure, it may be easy to fill the

If you go back 5-10 years, buying committees were generally 3-5 people: CFO, line of business executive and a stakeholder.

Are you considering making a private equity or venture capital investment? Or, are you the CEO, or a member of

COLORADO SPRINGS, CO (May 2015) Mereo houses alumni from some of the most prestigious universities in the country, and many

To explain, let me relate an anecdote: Recently, an Enterprise Software (ERP) company decided to change their go-to-market strategy for