As mentioned in our previous post, What if the Sales Funnel was Shaped Differently, a salesperson who is building relationships

We can all identify the image to the left — the iconic sales funnel. You have probably seen each layer labeled

Think back to the 1990s… think about the journey of purchasing a vehicle. In order for you to learn about

COLORADO SPRINGS, CO (April 16, 2015) – Joel Reed a Principal of Mereo LLC, the world’s leading revenue performance advisory

Previously I wrote about how providing value to customers means taking responsibility for their success, and I outlined four principles

One of the most influential shifts in the business world in recent history is XaaS: Everything (X) As A Service. We

It is vital for B2B sales representatives to deliver value to prospective customers during any sales interaction. Understanding the pains

A seismic shift is happening in the way we do business, and Ram Charan, author of a recent Fortune article

Historically, a great time for economic growth and expansion follows a recession. The team at Mereo decided to put the

According to research conducted by the CMO Council salespeople invest upwards of 40% of their time creating presentations and other