Tag: Buyer
![buyer profile](https://www.mereo.co/wp-content/uploads/2019/03/brendan-church-182747-unsplash-150x150.jpg)
The often overlooked insights the target buyer profile can provide
B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
![Derailing the deal, part 5: No value proposition](https://www.mereo.co/wp-content/uploads/2015/12/4199580731-150x150.jpg)
Derailing the deal, part 5: No value proposition
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not