Tag: CEO

START BUILDING BUZZ FOR YOUR SALES KICKOFF

START BUILDING BUZZ FOR YOUR SALES KICKOFF

As you plan logistics and content for a strategic, impactful sales kickoff, it is equally important to build anticipation, buy-in
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ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

The full customer lifecycle has transformed selling organizations in a number of ways. In the last few years alone, we
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Planning a Hybrid Sales Kickoff? Proceed With Caution

Planning a Hybrid Sales Kickoff? Proceed With Caution

In a recent Mereo poll, we found that 15% of companies in our sampling plan to hold a hybrid sales
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13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for
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LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,
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Buyer Retention vs. Acquisition: Should You Try to Achieve Both?

Buyer Retention vs. Acquisition: Should You Try to Achieve Both?

Without buyers, you do not have a business — which is why it is important to both engage more while
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EXPERT Q&A: KEVIN LEMKE IS PUTTING THE INNOVATION BACK IN PRICING STRATEGIES

EXPERT Q&A: KEVIN LEMKE IS PUTTING THE INNOVATION BACK IN PRICING STRATEGIES

According to Profitwell, as little as a 1% improvement in price optimization can result in an average boost of 11.1%
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How Message Dilution Is Hindering Your Buyer and Financial Growth

How Message Dilution Is Hindering Your Buyer and Financial Growth

The best way to understand the threat of message dilution within your organization is to picture a glass filled with
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Should Sales Leaders Let In-Person Sales Training Programs 'RIP'?

Should Sales Leaders Let In-Person Sales Training Programs ‘RIP’?

Many in the B2B industry are buzzing about the death of in-person sales training programs. But my team at Mereo
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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and
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