Tag: CMO

BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH

BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH

Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps
New Discovery Call Insights Stack Up Against Sales Decks

New Discovery Call Insights Stack Up Against Sales Decks

Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have
5 Types of Essential Selling Content to Serve Today’s B2B Buyer

5 Types of Essential Selling Content to Serve Today’s B2B Buyer

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
AI Does a Poor Impersonation of the Voice of the Customer

AI Does a Poor Impersonation of the Voice of the Customer

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
Achieve Organizational Alignment: The Client Success Team

Achieve Organizational Alignment: The Client Success Team

Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
The Research is Here: Relationships Help (and Hurt) in Sales

The Research is Here: Relationships Help (and Hurt) in Sales

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be
Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate

Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate

As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means
Partner — Do Not Replace — Your Selling Professionals With AI

Partner — Do Not Replace — Your Selling Professionals With AI

This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.