Tag: CMO
![AI Does a Poor Impersonation of the Voice of the Customer](https://www.mereo.co/wp-content/uploads/2024/05/May-23-Featured-Image-150x150.png)
AI Does a Poor Impersonation of the Voice of the Customer
When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
![Achieve Organizational Alignment: The Client Success Team](https://www.mereo.co/wp-content/uploads/2024/05/May-16-Featured-Image-150x150.png)
Achieve Organizational Alignment: The Client Success Team
Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after
![The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch](https://www.mereo.co/wp-content/uploads/2024/04/April-4-Featured-Image-150x150.png)
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch
Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
![The Research is Here: Relationships Help (and Hurt) in Sales](https://www.mereo.co/wp-content/uploads/2024/03/March-Relationships-Article-150x150.png)
The Research is Here: Relationships Help (and Hurt) in Sales
Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving
![Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey](https://www.mereo.co/wp-content/uploads/2024/03/3.21-Featured-Image-150x150.png)
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be
![Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate](https://www.mereo.co/wp-content/uploads/2024/01/Feb-1-Featured-Image-150x150.png)
Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate
As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means
![Partner — Do Not Replace — Your Selling Professionals With AI](https://www.mereo.co/wp-content/uploads/2024/01/Jan-25-Featured-Image-150x150.png)
Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.
![How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections](https://www.mereo.co/wp-content/uploads/2023/12/2023-selling-reflections-150x150.png)
How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024
![3 Ways to Make Your 2024 Revenue Kickoff Engaging](https://www.mereo.co/wp-content/uploads/2023/10/Engaging-RKO-Featured-Image-150x150.png)
3 Ways to Make Your 2024 Revenue Kickoff Engaging
Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would
![3 KEYS TO PLANNING A SUCCESSFUL RKO](https://www.mereo.co/wp-content/uploads/2023/09/RKO-Keys-Featured-Image-150x150.png)
3 KEYS TO PLANNING A SUCCESSFUL RKO
While revenue kickoffs (RKOs) are still somewhat new by name, they are becoming the event to hold. As you all