Tag: CMO

Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be

As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means

This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would

While revenue kickoffs (RKOs) are still somewhat new by name, they are becoming the event to hold. As you all

Sales kickoff season is upon us! The fall is rapidly approaching, and preparations are launching across organizations worldwide. Sales kickoffs

In the B2B world — and in life — preparation is the first step to success. Imagine if you went