Tag: CMO

5 Value Selling Practices Leading B2B Organizations Follow

5 Value Selling Practices Leading B2B Organizations Follow

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to
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Were Sales Really Kicked Off? Activate Your SKO Efforts.

Were Sales Really Kicked Off? Activate Your SKO Efforts.

As leaders check sales kickoffs off their list, it is easy to ignore the elephant that hovers in meeting rooms,
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Add the New ‘Rule of Thirds’ to Your Sales Model for Ultimate Growth

Add the New ‘Rule of Thirds’ to Your Sales Model for Ultimate Growth

If your sales model does not serve more than 10 channels — your organization risks slow growth and even buyer
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Help Your Salespeople Overcome the Cold Shoulder of B2B Buyer Indecision

Help Your Salespeople Overcome the Cold Shoulder of B2B Buyer Indecision

Hidden in this winter’s frozen tundra awaits a deal-breaker and time-waster more sinister than the harmful status quo alone. Out
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START BUILDING BUZZ FOR YOUR SALES KICKOFF

START BUILDING BUZZ FOR YOUR SALES KICKOFF

As you plan logistics and content for a strategic, impactful sales kickoff, it is equally important to build anticipation, buy-in
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ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

The full customer lifecycle has transformed selling organizations in a number of ways. In the last few years alone, we
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Planning a Hybrid Sales Kickoff? Proceed With Caution

Planning a Hybrid Sales Kickoff? Proceed With Caution

In a recent Mereo poll, we found that 15% of companies in our sampling plan to hold a hybrid sales
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13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for
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LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,
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5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION

5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION

Buying committees are on the rise in the new B2B buyer journey. No longer are your salespeople addressing just the
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