Tag: CMO

START BUILDING BUZZ FOR YOUR SALES KICKOFF

START BUILDING BUZZ FOR YOUR SALES KICKOFF

As you plan logistics and content for a strategic, impactful sales kickoff, it is equally important to build anticipation, buy-in
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ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

ARE YOU PLANNING A SALES KICKOFF — OR A REVENUE KICKOFF?

The full customer lifecycle has transformed selling organizations in a number of ways. In the last few years alone, we
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Planning a Hybrid Sales Kickoff? Proceed With Caution

Planning a Hybrid Sales Kickoff? Proceed With Caution

In a recent Mereo poll, we found that 15% of companies in our sampling plan to hold a hybrid sales
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13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME

A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for
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LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.

We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,
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5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION

5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION

Buying committees are on the rise in the new B2B buyer journey. No longer are your salespeople addressing just the
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SALESPEOPLE HAVE LESS TIME IN THE NEW BUYER JOURNEY. MAKE ALL ENGAGEMENTS COUNT.

SALESPEOPLE HAVE LESS TIME IN THE NEW BUYER JOURNEY. MAKE ALL ENGAGEMENTS COUNT.

Have you ever been in the market for a new car and struggled to decide which option is best for
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How Message Dilution Is Hindering Your Buyer and Financial Growth

How Message Dilution Is Hindering Your Buyer and Financial Growth

The best way to understand the threat of message dilution within your organization is to picture a glass filled with
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13+ QUESTIONS TO ASSESS — AND OPTIMIZE — YOUR SALES ENABLEMENT PROGRAM

13+ QUESTIONS TO ASSESS — AND OPTIMIZE — YOUR SALES ENABLEMENT PROGRAM

An effective sales enablement program requires constant attention, assessment and adjustment from leadership. There is no machine to automate the
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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and
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