Tag: CMO

In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before

In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate

There is no arguing it: Today’s selling organizations need aligned teams to achieve success. But with so many moving pieces,

Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps

Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their

Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after

Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving