Tag: CMO
BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH
Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps
New Discovery Call Insights Stack Up Against Sales Decks
Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
AI Does a Poor Impersonation of the Voice of the Customer
When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
Achieve Organizational Alignment: The Client Success Team
Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch
Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
The Research is Here: Relationships Help (and Hurt) in Sales
Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be
Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate
As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means
Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.
