Tag: CMO
Holistic revenue performance series V: Sales enablement
Sustainable revenue performance ensures your organization is meeting its goals and finding its success into the future. Yet achieving profitable
Holistic Revenue Performance Series II: Solution marketing
Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
Sales is ultimately successful only with marketing’s help — and vice a versa
Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research, one in four companies indicate
Buyers want industry navigators — not just thought leaders
Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Is your B2B website engaging your audience — or just displaying your goods?
The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
The 2 types of head of marketing
There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Sales enablement and revenue performance
Salespeople directly feed your revenue performance, and sales enablement feeds your salespeople. But who in your company feeds sales enablement?
