Tag: corporate strategy

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
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Communication in the context of a launch is about identifying what to communicate, when and to whom. The focus of
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Effective launch planning begins with establishing some basic parameters about the product or service being launched, its potential impact in
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If your company is like most companies it spends tens of thousands or hundreds of thousands of hours each year
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