Tag: CSO

Sell me an outcome — not a product.

Sell me an outcome — not a product.

This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021
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Finding Your Success in the Horizon: Strategic Product Themes

Finding Your Success in the Horizon: Strategic Product Themes

In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your
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Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role

Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role

Sales leaders, we are a quarter into this year now — and your salespeople have a great opportunity waiting for
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executive sales calls

Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Salespeople are now faced with selling to the C-suite. C-Suite executives are becoming more involved in your sales deals. They
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equal value

Sellers, Expect to Earn Equal Value to What You Serve Buyers

A sellers purpose is to serve buyers with a solution. Yet buyers and sellers struggle to remain in harmony —
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Revenue Performance Report

The State of Revenue Performance 2020: Opportunities for B2B Sellers Navigating the Pandemic

The performance of the top companies around the globe is indicative of our current economic environment — and also offers
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A History of Sales Enablement — and Predictions for Its Future

A History of Sales Enablement — and Predictions for Its Future

The Beginnings of Sales Enablement Programs Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference
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B2B Virtual Selling

It Is Time to Take B2B Virtual Selling Seriously

Six months of social distancing and B2B virtual selling have zoomed past us. We have witnessed offices transition to remote
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buyer journey

Sales Tools to Serve Your Buyer’s Journey

Sales tools can be a powerful enhancement to your strategy in serving your buyer with valuable, differentiated solutions. From one-pagers
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virtual business practices

The Future of Your Organization Is Virtual — at Least Partially

The economy has been reopening — and with that comes the expectation of offices leaving behind their virtual organization and
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