Tag: CSO

Embracing a Subscription Business Culture That Serves

Remember your first gaming console? For me it was PONG in the late 70s, followed by ATARI 2600 and a
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Pricing Strategies to Optimize Your Revenue Performance

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at
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Sell me an outcome — not a product.

This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021
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Finding Your Success in the Horizon: Strategic Product Themes

In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your
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Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role

Sales leaders, we are a quarter into this year now — and your salespeople have a great opportunity waiting for
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Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Salespeople are now faced with selling to the C-suite. C-Suite executives are becoming more involved in your sales deals. They
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Sellers, Expect to Earn Equal Value to What You Serve Buyers

A sellers purpose is to serve buyers with a solution. Yet buyers and sellers struggle to remain in harmony —
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The State of Revenue Performance 2020: Opportunities for B2B Sellers Navigating the Pandemic

The performance of the top companies around the globe is indicative of our current economic environment — and also offers
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A History of Sales Enablement — and Predictions for Its Future

The Beginnings of Sales Enablement Programs Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference
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It Is Time to Take B2B Virtual Selling Seriously

Six months of social distancing and B2B virtual selling have zoomed past us. We have witnessed offices transition to remote
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