Tag: CSO
How a sales training program put a company on a path to sustainable revenue performance within 6 weeks
When salespeople aren’t meeting quota, leadership can try to guess what is happening. They can place blame on a process
The missing link in your sales enablement: Measurable goals and actionable change
All sales enablement initiatives begin with good intentions. Yet, the training elements of these programs often become boxes that need
{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers
Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
How to use social selling to truly connect with your buyer
Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last
Incentives and bonuses aren’t the cure alone: Encouragement, listening and support are free
Incentives and bonuses motivate sales professionals for good reason. But great sales leadership calls for more than monetary rewards. A
The real objectives of the discovery stage in the sales process: Identify, intensify and internalize
Most sales professionals approach the discovery stage of the sales process as a time to gather information about their prospect.
Seeking to serve the next generation of sales and marketing leaders
There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief
Transform from salesperson to trusted advisor in sales
By very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers
How to reframe buyer objections to positives
When a buyer objects, you may think your sale is heading south. But in fact, often the final stage for
Pricing power: How to command it in competitive markets
Your salespeople face numerous pressures, from sales quotas to revenue goals. Believe it or not, they care about your organization
