Tag: CSO
Sustainable sales enablement depends on accountability
Your sales team connects your company to its clients, your solution to their pain. The rest of your workforce helps
Sales enablement and revenue performance
Salespeople directly feed your revenue performance, and sales enablement feeds your salespeople. But who in your company feeds sales enablement?
How a sales training program put a company on a path to sustainable revenue performance within 6 weeks
When salespeople aren’t meeting quota, leadership can try to guess what is happening. They can place blame on a process
The missing link in your sales enablement: Measurable goals and actionable change
All sales enablement initiatives begin with good intentions. Yet, the training elements of these programs often become boxes that need
{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers
Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
How to use social selling to truly connect with your buyer
Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last
Incentives and bonuses aren’t the cure alone: Encouragement, listening and support are free
Incentives and bonuses motivate sales professionals for good reason. But great sales leadership calls for more than monetary rewards. A
The real objectives of the discovery stage in the sales process: Identify, intensify and internalize
Most sales professionals approach the discovery stage of the sales process as a time to gather information about their prospect.
Seeking to serve the next generation of sales and marketing leaders
There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief
Transform from salesperson to trusted advisor in sales
By very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers
