Tag: CSO

The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
Building credibility and trust with your buyers early in order to guide and shape the buying journey can increase the

Are You Going to Let AI Replace Our Future Selling Workforce?
Most selling careers follow a similar trajectory. Even for me, years ago as I finished my education at Baylor University,

Conversation Intelligence: The Sales Performance Game Tape
When a coach wants to see what worked and what did not in a past play, they turn to the

The Mereo Revenue Performance Accelerators Series: Help Your Sales Professionals Perform the Quest of Discovery
Effective selling requires sales teams to clearly understand the current and desired state of a buyer’s business: What are the

AI Does a Poor Impersonation of the Voice of the Customer
When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their

Achieve Organizational Alignment: The Client Success Team
Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after

The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch
Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be

Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate
As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means

Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.