Tag: Marketing
Overlooked factors in private equity/venture capital investments
Are you considering making a private equity or venture capital investment? Or, are you the CEO, or a member of
What are you doing to feed (or starve) your sales force beast?
To explain, let me relate an anecdote: Recently, an Enterprise Software (ERP) company decided to change their go-to-market strategy for
What if the sales funnel was shaped differently?
We can all identify the image to the left — the iconic sales funnel. You have probably seen each layer labeled
Lessons from buying a car – 1990s style
Think back to the 1990s… think about the journey of purchasing a vehicle. In order for you to learn about
2 Steps to discovering and solving prospect pain
It is vital for B2B sales representatives to deliver value to prospective customers during any sales interaction. Understanding the pains
Sales professionals waste 2 days per week doing this
According to research conducted by the CMO Council salespeople invest upwards of 40% of their time creating presentations and other
