Tag: CPO

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
Read More

Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
Read More

Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
Read More

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Read More

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
Read More

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Read More

Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
Read More

This summer I am going to be spending some time with each of Mereo's principals to provide a behind the scenes
Read More

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
Read More