Tag: CPO

WHAT IS PRODUCT-LED GROWTH (PLG) — AND HOW CAN IT IMPROVE YOUR REVENUE PERFORMANCE?

WHAT IS PRODUCT-LED GROWTH (PLG) — AND HOW CAN IT IMPROVE YOUR REVENUE PERFORMANCE?

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity
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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and
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5 PROVEN BUSINESS DEVELOPMENT TECHNIQUES TO IMPROVE SALES RESULTS

5 PROVEN BUSINESS DEVELOPMENT TECHNIQUES TO IMPROVE SALES RESULTS

Few professional sellers enjoy the challenge of business development — and even fewer excel at it. Generating high-quality leads is
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Meet 2022 B2B Challenges Head-On

Meet 2022 B2B Challenges Head-On

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Solution strategies set intentions. Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the
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Transform Your Value Proposition in the Subscription Economy

Transform Your Value Proposition in the Subscription Economy

The subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as
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Your Solution Strategy Is Desperate for Validation

Your Solution Strategy Is Desperate for Validation

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
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Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
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Solution management strategy: common sense principles but not common practice

Solution management strategy: common sense principles but not common practice

Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
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selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
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