Tag: CPO
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Just because you built it does not mean they will come
Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Product versus solution management — and why it matters
Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
4 Challenges CEOs must overcome to create a successful go-to-market strategy
As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
Meet Mereo: Joel Reed
This summer I am going to be spending some time with each of Mereo's principals to provide a behind the scenes
Effective launch: Measuring is key
Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
