Tag: sales funnel
How marketing can create content that helps sales engage the buyer
Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
How to reshape the sales funnel and increase wins
How many times have you seen the iconic sales funnel used in a demonstration or sales training? I’m sure more
What if the sales funnel was shaped differently?
We can all identify the image to the left — the iconic sales funnel. You have probably seen each layer labeled