Tag: solution management

The sales team walks a unique line between their B2B organization and the buyer. This means salespeople have direct access
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A solution strategy involves a seemingly overwhelming number of moving parts and pieces. Go-to-market success rests on formal foundations that
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Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at
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Solution strategies set intentions. Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the
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In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your
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While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
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Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
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Products and services are the lifeblood of any organization. And the men and women who don the title product manager
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In early May 2020, Mereo principals shared seven predictions of COVID-19's lasting impacts on go-to-market organizations. One of these predictions
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For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play
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