Tag: solution marketing
Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?
The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that
SALESPEOPLE HAVE LESS TIME IN THE NEW BUYER JOURNEY. MAKE ALL ENGAGEMENTS COUNT.
Have you ever been in the market for a new car and struggled to decide which option is best for
How Message Dilution Is Hindering Your Buyer and Financial Growth
The best way to understand the threat of message dilution within your organization is to picture a glass filled with
SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star
What solution effectiveness is made of: 5 vital product manager traits
Products and services are the lifeblood of any organization. And the men and women who don the title product manager
The Blueprint™ to sustainable revenue performance
For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play
Holistic Revenue Performance Series II: Solution marketing
Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
Marketing in 2020: ‘As measured By’
A little open rate, with a dash of page views, and a heap of likes and shares … the cocktail
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,