Tag: solution marketing
Holistic Revenue Performance Series II: Solution marketing
Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
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Marketing in 2020: ‘As measured By’
A little open rate, with a dash of page views, and a heap of likes and shares … the cocktail
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Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
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How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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The often overlooked insights the target buyer profile can provide
B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
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B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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How to react to the aftermath of the GDPR
No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some
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How marketing can create content that helps sales engage the buyer
Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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How sales and marketing can embrace technology — to engage with their buyers.
At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
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The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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