Tag: solution marketing
How sales and marketing can embrace technology — to engage with their buyers.
At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
The Power Profile™ Part I: An Added ‘Umph’ to Your Organization
In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
3 Things to do this quarter to bridge the gap between marketing and sales
We don’t need to take much time in this post to make a case for the gap between marketing and
Meet Mereo: Jay Mitchell
Over the past several months we have been spending time with each of Mereo’s principals to provide a behind the scenes
4 Pitfalls sabotaging your proposals
Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
Overlooked factors in private equity/venture capital investments
Are you considering making a private equity or venture capital investment? Or, are you the CEO, or a member of
