Tag: Marketing

{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
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Meet Mereo: Jay Mitchell

Meet Mereo: Jay Mitchell

Over the past several months we have been spending time with each of Mereo’s principals to provide a behind the scenes
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Meet Mereo: Steve Maegdlin

Meet Mereo: Steve Maegdlin

This summer I am going to be spending some time with each of Mereo’s principals to provide a behind the scenes
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How to Draft a Powerful Client Value Story

How to Draft a Powerful Client Value Story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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The Power of Proof: Client Value Stories

The Power of Proof: Client Value Stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
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3 Immediate Steps to Engage Buyers

3 Immediate Steps to Engage Buyers

We recently sat down with a client team to lead a sales enablement session. In the corner of the room
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Derailing the Deal, Part 2: Unqualified Buyer

Derailing the Deal, Part 2: Unqualified Buyer

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
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Overlooked Factors in Private Equity/Venture Capital Investments

Overlooked Factors in Private Equity/Venture Capital Investments

Are you considering making a private equity or venture capital investment? Or, are you the CEO, or a member of
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What are You Doing to Feed (or Starve) Your Sales Force Beast?

What are You Doing to Feed (or Starve) Your Sales Force Beast?

To explain, let me relate an anecdote: Recently, an Enterprise Software (ERP) company decided to change their go-to-market strategy for
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What if the Sales Funnel was Shaped Differently?

What if the Sales Funnel was Shaped Differently?

We can all identify the image to the left — the iconic sales funnel. You have probably seen each layer labeled
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