{Featured on Sales and Marketing Management} The conversation CSOs and CMOs need to have

Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing Management.

Mitchell has extensive experience and success in bridging the gap between sales and marketing. His guest post sheds light on this growing issue and provides a way forward for teams wishing to make profitable change in their organization.

Here is an excerpt from the post:

The growing gap between sales and marketing is becoming more than a minor issue to be ignored. In fact, B2B companies’ inability to align sales and marketing teams around the right processes has cost them upwards of 10 percent or more in revenue each year (IDC). While companies that had aligned their sales and marketing teams generated 208 percent more revenue from marketing efforts alone (MarketingProfs).

Change starts with leadership. The onus rests on the CSOs and CMOs to align their departments to better serve their B2B customers — and in turn, better serve their organizations.

Read the rest of the post here.