Tag: solution marketing

selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
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marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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buyer profile

The often overlooked insights the target buyer profile can provide

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
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b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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gdpr

How to react to the aftermath of the GDPR

No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some
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how marketing can create content

How marketing can create content that helps sales engage the buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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How sales and marketing can embrace technology — to engage with their buyers.

How sales and marketing can embrace technology — to engage with their buyers.

At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
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target buyer

Key points sales and marketing need to know about the target buyer, part 2: The Power Profile™ recipe for success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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target buyer

Key points sales and marketing need to know about the target buyer, part 1: The power behind the Power Profile™

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
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Bridge the gap between sales and marketing

3 Things to do this quarter to bridge the gap between marketing and sales

We don’t need to take much time in this post to make a case for the gap between marketing and
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