Tag: solutions marketing

marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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target buyer

Key points sales and marketing need to know about the target buyer, part 2: The Power Profile™ recipe for success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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target buyer

Key points sales and marketing need to know about the target buyer, part 1: The power behind the Power Profile™

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
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differentiators

Do your differentiators truly set you apart?

None of us wishes to be thought of as an imitator or second-best. We want our business to be in
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