Category: Revenue Enablement

AI Does a Poor Impersonation of the Voice of the Customer

AI Does a Poor Impersonation of the Voice of the Customer

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

Bossing your meetings is about establishing control and direction in every sales engagement between you and the buyer. Too often,
The Research is Here: Relationships Help (and Hurt) in Sales

The Research is Here: Relationships Help (and Hurt) in Sales

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be
2 Reasons Why Sales Organizations’ Win Rates Are Dismal

2 Reasons Why Sales Organizations’ Win Rates Are Dismal

Most of us like to talk about winning, especially in sales. But there exist lessons in losing too. In a
Make Your Revenue Plan Come True With a Risk Assessment

Make Your Revenue Plan Come True With a Risk Assessment

By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took
Partner — Do Not Replace — Your Selling Professionals With AI

Partner — Do Not Replace — Your Selling Professionals With AI

This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.
3 Ways to Make Your 2024 Revenue Kickoff Engaging

3 Ways to Make Your 2024 Revenue Kickoff Engaging

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would
5 TALES FROM REVENUE KICKOFFS GONE WRONG

5 TALES FROM REVENUE KICKOFFS GONE WRONG

While revenue kickoff failures are best left behind us, there are a number of kickoff lessons to be learned by
What Goes in a Revenue Kickoff?

What Goes in a Revenue Kickoff?

The revenue kickoff (RKO) is becoming the new sales kickoff (SKO), but what exactly is an RKO? How do you