Category: Revenue Operations

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME
A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.
We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,

Does your organization struggle with follow-through? Reimagine your sales cycle steps to Seek to Serve™
What is the last step of your sales cycle? Most B2B sales organizations will consider the job complete at the

WHY IS IT SO HARD TO ACCESS DECISION MAKERS?
B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. Inaccessible. Discharge as many

SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star

The Golden Rule of Buyer Retention
Buyer retention is vital to the revenue performance of your selling organization. Compared to prospecting new buyers, retaining 5% more

THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES
“U.S. Inflation Rate Accelerates to a 40-Year High of 7.5%.” “Strong consumer demand and pandemic-related supply constraints continued to push

What Is the Point of Meeting Buyers In-Person Anymore?
B2B virtual selling has become so commonplace and necessary today that we often forget about the benefits of meeting with

What Does Employee Experience Management Have to Do With Your B2B Executive Teams?
As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important

When Inflation Bites, Value Fights
In recent days, the Federal Government is finally acknowledging what many in the retail industry have been saying for more