Category: Solution Marketing

sales and marketing alignment

Sales is ultimately successful only with marketing’s help — and vice a versa

Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research, one in four companies indicate
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Just because you built it does not mean they will come

Just because you built it does not mean they will come

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
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b2b website

Is your B2B website engaging your audience — or just displaying your goods?

The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
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marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
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b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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Sales Pipeline

Whose responsibility is the sales pipeline anyway?

When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
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How to react to the aftermath of the GDPR

No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some
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social selling

How to use social selling to truly connect with your buyer

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last
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how marketing can create content

How marketing can create content that helps sales engage the buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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