
2022 Is the Year of the Summer Sales Kickoff — Make it Count
Backyard barbeques, family vacations — and a sales kickoff event? With restrictions lingering at the beginning of the year, many

SALESPEOPLE NEED TO FEEL INVESTED IN — NOW MORE THAN EVER BEFORE
Your sales team morale is worth the travel expense. Opportunities for sales leadership to invest in their teams over the

3 B2B Books You Need to Read This Summer
The summer is a great time to learn something new or to deepen your knowledge where it matters most. Crack

Baylor and UAH Students Hired for Summer Internships
Austin, TX (May 2022) The Mereo team is pleased to announce the recent hire of two interns for the summer:

Should Sales Leaders Let In-Person Sales Training Programs ‘RIP’?
Many in the B2B industry are buzzing about the death of in-person sales training programs. But my team at Mereo

13+ QUESTIONS TO ASSESS — AND OPTIMIZE — YOUR SALES ENABLEMENT PROGRAM
An effective sales enablement program requires constant attention, assessment and adjustment from leadership. There is no machine to automate the

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and

SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star

Reuniting Your Salesforce: 3 Ways to Make Realtime Count
Sales teams are ready to make it real again. Whether your teams are reuniting for a face-to-face sales kickoff event

THE VALUE PROPOSITION FORMULA TO WIN AN UNFAIR SHARE™ OF THE MARKET
As most sophisticated selling organizations know: A value proposition is an essential sales enablement tool. At its simplest, this is