In 2022, a tough sell to buyers is on the horizon: numerous price hikes in response to inflation. While a

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and

For selling organizations, the year-end often translates into a mad dash to meet goals. With enough focus, effort and willpower,

The sales team walks a unique line between their B2B organization and the buyer. This means salespeople have direct access

Change permeates our marketplaces. Yet since early 2020, the pace of change has accelerated. As a result, the B2B selling

This season encourages us to practice gratitude. Appreciate the kindness your community shows you. Be thankful for the generosity and

The word around sales kickoff planning season is uncertain. Will it be in person? Will it be all virtual? Will

Recently, I wrote about how to develop a customer health score to improve your subscription business renewals. Creating health score

Sales training is a common prescription to B2B selling organizations’ problems. Salespeople not hitting quotas? No problem — sales training!