Mereo Presented Gold Medal in Top Sales Awards 2021 eBook Category

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. Our eBook was selected as the winner from hundreds of global submissions.

The Mereo Complete Sales Organization Guide to Seek to Serve, Not to Sell™ eBook offers selling organization leadership the framework for delivering maximum value across the buyer journey and customer lifecycle, from marketing through sales and into account management. The Mereo Seek to Serve™ approach encourages sellers to build trust and relationships first and foremost — which wins over the long run in a buying environment that can feel forceful and void of relationships.

With the foundation of this approach, Mereo principals have served and boosted hundreds of market leaders such as Ariba, Eppendorf, Citrix, Castellan Solutions, Pitney Bowes, Accel-KKR, SAP, Zebra, E2open, Vistage, Philips Healthcare, State Street, Ace Hardware, Miller Heiman, OKI Data, Logility, Sopra Banking, Grace Hill, Michelin, HireBetter, The Vintage Racing League and more.

“Our goal was to make this as valuable of a guidebook as possible,” says Mereo president and founder Jay Mitchell. “This meant easy to digest leading practices and foundations, while intentionally incorporating value-add items like exercises and worksheets. When a leader downloads and opens this eBook, we want them to step away with the tools for value selling and sustainable revenue performance.”

The Top Sales Awards has been held by Top Sales World for twelve years. Top Sales World leadership and a select judging panel of selling industry experts recognize individuals and organizations that have made valuable contributions to the global sales industry in the past year. Mereo was also recognized as a finalist in the “Top 50 Sales and Marketing Blogs of 2021.” Other categories include “Top Post,” “Top Assessment Tools,” “Top Sales Book,” “Top Company Blog,” “Top Individual Blog,” “Top Podcast,” “Top Sales Enablement Technology,” “Top Video” and “Top Webinar.” Explore all the winners who have been recognized in the 2021 awards.