product manager

What solution effectiveness is made of: 5 vital product manager traits

Products and services are the lifeblood of any organization. And the men and women who don the title product manager
A History of Sales Enablement — and Predictions for Its Future

A History of Sales Enablement — and Predictions for Its Future

The Beginnings of Sales Enablement Programs Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference
Sales Tips for COVID-19 Adaptation

How COVID-19 Has Affected the Sales World

With the business world still experiencing great disruption from COVID-19, we are taking an in-depth look at exactly how sales
lead generation activities

Your 3 Greatest B2B Lead Generation Activities for 2H 2020

B2B lead generation traditionally has centered around in-person engagements. Salespeople traveled by car and plane to meet with prospects and
Virtual Selling

{Top Sales Magazine} Lead in Virtual Selling With RICH™ Content

Learn how to lead in virtual selling with RICH content in the latest Top Sales Magazine article! In late 2019,
Best B2B Leadership E-Newsletters

The Best B2B Leadership E-Newsletters to Add to Your Morning Skims

You know an e-newsletter is worth its value when it appears in your inbox and you are actually intrigued, perhaps
sales enablement program

4 Must-Have Elements in a Successful Sales Enablement Program

Sales enablement programs are never one-size-fits-all. This is a challenge for leadership looking for a proven system to model their
B2B Virtual Selling

It Is Time to Take B2B Virtual Selling Seriously

Six months of social distancing and B2B virtual selling have zoomed past us. We have witnessed offices transition to remote
buyer journey

Sales Tools to Serve Your Buyer’s Journey

Sales tools can be a powerful enhancement to your strategy in serving your buyer with valuable, differentiated solutions. From one-pagers
SKO

Should You Be Planning for a Virtual 2021 Sales Kickoff?

Face-to-face interactions are the pinnacle of not only business but what it means to be a human. In-person garners greater