
Seeking to serve the next generation of sales and marketing leaders
There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief

How marketing can create content that helps sales engage the buyer
Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting

A decade of seeking to serve part 2: Looking forward
Part 1 of our 10-year Anniversary blog post was centered around looking back and reminiscing about Mereo’s beginnings and the

Transform from salesperson to trusted advisor in sales
By very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers

How sales and marketing can embrace technology — to engage with their buyers.
At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation

{SMM Article} Reading every day can help position you as your buyer’s trusted advisor
There are endless blogs you can read on how to be a better salesperson. Do a quick Google search on

SEEK2SERVE SPOTLIGHT: How spotify is serving its customers through social media
In just 11 years Spotify has gone from a small startup to a worldwide brand servicing over 100 million music

Mereo President, Jay Mitchell, to Speak at Forrester’s B2B Marketing Forum 2017
AUSTIN, TX Forrester Research is hosting its annual B2B Marketing Forum this year with the focus on shaping B2B Marketing

How B2B salespeople can engage decision makers
According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.

{Featured on Sales and Marketing Management} The conversation CSOs and CMOs need to have
Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing