Tag: b2b sales
![buyer profile](https://www.mereo.co/wp-content/uploads/2019/03/brendan-church-182747-unsplash-150x150.jpg)
The often overlooked insights the target buyer profile can provide
B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
![decision makers](https://www.mereo.co/wp-content/uploads/2017/10/image1-150x150.jpg)
How B2B salespeople can engage decision makers
According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.
![1 Step to set you apart from your competition](https://www.mereo.co/wp-content/uploads/2016/06/1040370490-150x150.jpg)
1 Step to set you apart from your competition
8% was the topic of conversation at dinner with a friend a few nights ago. No, neither of us were
![M&A upside: How to win amidst daunting statistics](https://www.mereo.co/wp-content/uploads/2016/03/Agreement-150x150.jpg)
M&A upside: How to win amidst daunting statistics
I’m sure you’ve heard the numbers—various reports and research put the failure rate for mergers and acquisitions (M&A) between 70-90% (Harvard