Tag: b2b sales

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the

According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.

8% was the topic of conversation at dinner with a friend a few nights ago. No, neither of us were

I’m sure you’ve heard the numbers—various reports and research put the failure rate for mergers and acquisitions (M&A) between 70-90% (Harvard