Tag: CMO
Planning a Hybrid Sales Kickoff? Proceed With Caution
In a recent Mereo poll, we found that 15% of companies in our sampling plan to hold a hybrid sales
13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME
A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for
LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.
We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,
5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION
Buying committees are on the rise in the new B2B buyer journey. No longer are your salespeople addressing just the
SALESPEOPLE HAVE LESS TIME IN THE NEW BUYER JOURNEY. MAKE ALL ENGAGEMENTS COUNT.
Have you ever been in the market for a new car and struggled to decide which option is best for
How Message Dilution Is Hindering Your Buyer and Financial Growth
The best way to understand the threat of message dilution within your organization is to picture a glass filled with
13+ QUESTIONS TO ASSESS — AND OPTIMIZE — YOUR SALES ENABLEMENT PROGRAM
An effective sales enablement program requires constant attention, assessment and adjustment from leadership. There is no machine to automate the
3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and
SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star
THE VALUE PROPOSITION FORMULA TO WIN AN UNFAIR SHARE™ OF THE MARKET
As most sophisticated selling organizations know: A value proposition is an essential sales enablement tool. At its simplest, this is