Tag: CMO

Achieve Organizational Alignment: The Client Success Team
Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after

The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch
Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the

The Research is Here: Relationships Help (and Hurt) in Sales
Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be

Overcome These 3 Selling Pitfalls B2B Buyers Love to Hate
As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means

Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024

3 Ways to Make Your 2024 Revenue Kickoff Engaging
Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would

3 KEYS TO PLANNING A SUCCESSFUL RKO
While revenue kickoffs (RKOs) are still somewhat new by name, they are becoming the event to hold. As you all

Should Your Organization Transition to a Revenue Kickoff?
Sales kickoff season is upon us! The fall is rapidly approaching, and preparations are launching across organizations worldwide. Sales kickoffs