Tag: CSO

Navigate 2024 Selling Conditions with a Seek to Serve Map
In 2023, B2B selling organizations faced sluggish conditions. Buyers operated on tighter budgets and thus were more indecisive and hesitant

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024

Unlocking the Pyramid of Revenue Success
“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become

IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?
A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their

5 TALES FROM REVENUE KICKOFFS GONE WRONG
While revenue kickoff failures are best left behind us, there are a number of kickoff lessons to be learned by

Should Your Organization Transition to a Revenue Kickoff?
Sales kickoff season is upon us! The fall is rapidly approaching, and preparations are launching across organizations worldwide. Sales kickoffs

Your Revenue Kickoff Planning Checklist
In the B2B world — and in life — preparation is the first step to success. Imagine if you went

Formalize Your Funnels of Input for a More-Powerful Annual Strategic Plan
In college we all knew that person who waited until the last minute to open Word and finally start that

Portfolio Performance Analysis: Kill Your Product Darlings
Horror’s Stephen King might not have been a product manager, but he may have done well in such a role.

The True Brains Behind Conversation Intelligence Software
When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. Some even balked at