Tag: Marketing
Redeploy Your Budget for 2H 2020 Revenue Rebound
At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for
Principal Predictions: The Legacy of the Coronavirus on GTM Organizations
While companies prepare for the “Revenue Rebound” as the coronavirus pandemic evolves and eventually slows, I turned to my team
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
{Featured on Sales and Marketing Management} The conversation CSOs and CMOs need to have
Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
Meet Mereo: Jay Mitchell
Over the past several months we have been spending time with each of Mereo’s principals to provide a behind the scenes
Meet Mereo: Steve Maegdlin
This summer I am going to be spending some time with each of Mereo’s principals to provide a behind the scenes
How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
The power of proof: Client value stories
When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
3 Immediate steps to engage buyers
We recently sat down with a client team to lead a sales enablement session. In the corner of the room
Derailing the deal, part 2: Unqualified buyer
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not