Tag: Marketing
![sales and marketing budgets](https://www.mereo.co/wp-content/uploads/2020/05/sales-and-marketing-budgets-150x150.png)
Redeploy Your Budget for 2H 2020 Revenue Rebound
At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for
![coronavirus impacts](https://www.mereo.co/wp-content/uploads/2020/05/Principal-predictions-150x150.png)
Principal Predictions: The Legacy of the Coronavirus on GTM Organizations
While companies prepare for the “Revenue Rebound” as the coronavirus pandemic evolves and eventually slows, I turned to my team
![b2b marketing](https://www.mereo.co/wp-content/uploads/2019/03/sweet-ice-cream-photography-97452-unsplash-150x150.jpg)
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
![{Featured on Sales and Marketing Management} The conversation CSOs and CMOs need to have](https://www.mereo.co/wp-content/uploads/2017/10/SMM-Logo-150x150.jpg)
{Featured on Sales and Marketing Management} The conversation CSOs and CMOs need to have
Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
![Meet Mereo: Jay Mitchell](https://www.mereo.co/wp-content/uploads/2016/12/JayMitchell-150x150.jpg)
Meet Mereo: Jay Mitchell
Over the past several months we have been spending time with each of Mereo’s principals to provide a behind the scenes
![Meet Mereo: Steve Maegdlin](https://www.mereo.co/wp-content/uploads/2017/02/steve-maegdlin-150x150.jpg)
Meet Mereo: Steve Maegdlin
This summer I am going to be spending some time with each of Mereo’s principals to provide a behind the scenes
![How to draft a powerful client value story](https://www.mereo.co/wp-content/uploads/2016/06/How-to-Draft-a-Powerful-Client-Value-Story-150x150.jpg)
How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
![The power of proof: Client value stories](https://www.mereo.co/wp-content/uploads/2016/05/1-Most-Important-Sales-Ready-Asset_-150x150.jpg)
The power of proof: Client value stories
When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
![3 Immediate steps to engage buyers](https://www.mereo.co/wp-content/plugins/pt-content-views-pro/public/assets/images/default_image.png)
3 Immediate steps to engage buyers
We recently sat down with a client team to lead a sales enablement session. In the corner of the room
![Derailing the deal, part 2: Unqualified buyer](https://www.mereo.co/wp-content/uploads/2015/10/1551820147-150x150.jpg)
Derailing the deal, part 2: Unqualified buyer
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not